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Petak, 12 Ožujak 2010 18:59 |
WildTangent is continuing its foray into Facebook and social gaming, now providing brand-advertising offers on developer Playdom’s Facebook app, Tiki Farm. The tropical island farming game is beginning to feature brands that sponsor particular existing virtual goods in the game. Instead of a user paying for the good, they watch a video or somehow engage with an ad to get it. The first available is an orange tree, sponsored by Herbal Essence.
Although WildTangent has been offering a variety of sponsored advertising services for casual games, massively multiplayer online games, and other web-based games, it began focusing on tighter integration of virtual goods recently with the launch of BrandBoost. While some games may want to have an advertiser sponsor an item, the service can provide free access to a subscription-based game in exchange for watching a brand’s video. Popcap’s Bejeweled Blitz is also using the service, during the puzzle-shooter...
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Petak, 12 Ožujak 2010 14:30 |
They’re not good, but they are successful — and that’s all that matters, right? LOLapps is dominating this week’s AppData list of emerging Facebook apps still under a million monthly active users with four quizzes that have picked up a million new users, combined. They all appear to be made with its templating app, Quiz Creator.
You can pick them out below by the identical icon each uses: what tattoo best fits you?, How dirty are you ?, What age will you have your 1st baby ??? and I can guess your name. You can’t see it below, but on our full list, there are four more LOLapps quizzes at rankings 20 to 40.
Here are the top 20:Top Gainers This Week Name MAU Gain Gain, %1. Jeux Gratuits844,778+721,188+85.372. Farmville exclusive667,968+651,588+97.553. Music Pets498,952+498,952+100.004. Zoo Paradise477,274+427,567+89.595. Keyboard Mash!579,322+346,258+59.776. what tattoo best fits you?852,972+313,179+36.727. Mahjongg...
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Petak, 12 Ožujak 2010 11:56 |
Jambool, the payments startup that offers in-game payments on Facebook through a product called Social Gold, recently announced that it has begun offering international currencies for players in other countries. Localized currencies are becoming more important for payments in social gaming, especially with the ever more international audience on Facebook.
The first nine currencies Social Gold is supporting, including the US dollar, are all from either English-speaking countries like Australia or Western European countries like Sweden. But the end plan for Jambool, along with its rivals, is to allow payments from many more of the world’s 150+ currencies.
Vikas Gupta, the co-founder of Jambool, says that offering local currencies is important for selling virtual goods in markets beyond the US. “People will pay more in their local currencies because it’s more clear to them what they’re getting,” Gupta told us earlier this week.
However, he...
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Petak, 12 Ožujak 2010 01:05 |
Facebook has just announced a few more details on its 3rd f8 conference coming up next month in San Francisco, and officially opened registration. It’s been a while since Facebook last held an f8, so it’s sure to be a big week. Already, developers are wondering what announcements Facebook will make regarding Credits, location, and the Open Graph API.
Here are the details:Date: Wednesday, April 21, 2010Location: The Concourse at San Francisco Design CenterAddress: 635 8th Street, San Francisco, CA (Map)
Mark Zuckerberg will be giving the keynote at 10am, followed by breakout sessions in the afternoon on “New Tools,” best practices for building “fast scalable, and engaging products,” and Facebook’s open source products. On Thursday, there will be an “intimate post-f8 Hackathon” that developers can express interest in attending here.
This year, tickets cost $325 for professionals, and $50 for students. Here’s the...
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Četvrtak, 11 Ožujak 2010 19:00 |
Growth slowed down in February for most Middle Eastern countries, especially the smaller and more affluent nations that have the most monthly active users on Facebook. We’re taking a look this month at the Arabian Peninsula, plus Egypt.
Three countries in the Peninsula stand out for a high market penetration of over 30 percent: Israel, Qatar and the United Arab Emirates. As you can see below, both Israel and the UAE are continuing to pick up significant numbers of users. We don’t expect that trend to continue for too many months more, as most countries have so far topped out at roughly 40 percent penetration.
On the other hand, growth is also slowing a bit for some much larger countries that have low penetration — both Egypt and Saudi Arabia are well under 10 percent. The dip may only be temporary, especially with Facebook putting more resources into the Middle East.
However, there are clearly also some demographic trends at work. Most of the region...
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