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Utorak, 09 Ožujak 2010 20:28 |
Women make up the majority of Facebook users and their presence on the social network has not gone unnoticed by department stores, who have set up shop on Facebook (literally, in some cases) in an effort to foment a relationship with their customers as fans. We recently reported that women in the U.S. constituted over 56% of the overall Facebook population, part of a longtime trend, especially women between 26 and 44 who are more likely to have disposable income to spend and are likely to spend it on themselves.
We looked at a total of seven department stores that seemed to be focusing most, if not all, their efforts on women: Bloomingdale’s had about 21,000 fans and Macy’s had 256,000 or so (they’re owned by the same company), Dillard’s with under 19,000 fans, JC Penney with almost 784,000 fans, Kohl’s had over 952,000 fans, Nordstrom with almost 55,000 and Sears with more than 158,000 fans.
Most of the Pages: actively updated their status with store deals, allowed...
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Utorak, 09 Ožujak 2010 18:48 |
Facebook has expanded its list of “preferred” developers who help brands, celebrities and a wide variety of organizations build applications, Facebook Connect integrations, or custom features for Facebook Pages. This means more visibility for the 36 newly added developer-consultants, so maybe some new clients for them. There are now 50 companies listed, more than half are operating internationally, and in a total of 15 countries.
Facebook created the Preferred Developer Consultant Program last December, and is continuing to accept applications from prospective companies, more here. Our Facebook Marketing Bible also contains a list of service providers that we recommend.
Here are the new companies in alphabetical order, followed by a list of the existing ones. Note the addition of Techlightenment and 77Agency, two companies that provide automation services for bulk purchases of Facebook’s performance ads.
New firms on Facebook’s list:77Agency Ltd.Always Be...
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Utorak, 09 Ožujak 2010 17:46 |
Large populations and growing internet connectivity are pushing Asia’s Pacific Rim countries to the forefront on Facebook. Our latest stats, for the month of February, show Indonesia and the Philippines picking up a combined three million users, more than the combined growth of the entire mainland.
The Philippines, in particular, are jetting ahead. The country just passed 10 million Facebook users overall; according to our forward projections, that number will be multiplied several times over by year’s end. That growth could be bad news for Friendster, the aging social network that found one of its last bastions in the Philippines. Also, note that the data in the report is based on Facebook’s advertising tool, which typically reports traffic a few weeks behind.
Another sub-region of Asia that’s picking up the pace is the Indian subcontinent. India itself is accelerating slightly; but the country to keep an eye on over the next couple months is...
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Utorak, 09 Ožujak 2010 15:54 |
A couple athletes, a handful of musicians, two shoe companies and a few television shows, plus list regulars made up this week’s Top 20 Facebook Pages. Zynga’s Mafia Wars continues its domination of the number 1 spot with almost 10 million fans, but its partner in crime for the past few weeks, Texas Hold’em Poker, disappeared from the list this week.Top Gainers This Week Name Fans Gain Gain, %1.Mafia Wars9,891,127+364,698+3.832.Ricardo Kakà1,165,322+343,654+41.823.Converse2,286,122+127,174+5.894.Justin Bieber2,052,557+125,802+6.535.VANS558,044+124,530+28.736.Selena Gomez3,797,516+115,649+3.147.Megan Fox6,150,914+109,452+1.818.Starbucks6,125,550+106,906+1.789.Lady Gaga5,566,682+105,651+1.9310.Facebook7,577,121+105,370+1.4111.Skittles3,994,668+96,120+2.4712.Michael Jackson11,220,110+92,391+0.8313.Lil Wayne3,306,267+88,310+2.7414.The X Factor1,012,492+86,609+9.3515.Cristiano Ronaldo3,611,756+84,537+2.4016.Taylor Swift3,431,201+76,443+2.2817.Victoria’s...
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Ponedjeljak, 08 Ožujak 2010 23:44 |
Is it enforcement day for Facebook? Several of the top placers on this week’s AppData list of fastest-gaining apps by monthly average users (MAU) redirect to Facebook’s front page, indicating that the network may have at last taken notice of, and action on, shady tactics used by a particular developer.
We’re not sure, but we think the same developer is behind all the apps in question: Friend Quiz, Friend FAQ, Friend Quizzes – Dating! and Friend Poll!. They’re all among the top ten gainers below:Top Gainers This Week Name MAU Gain Gain, %1. Static FBML36,892,114+9,443,232+25.602. Friend Quiz20,667,405+8,100,641+39.203. Friend FAQ13,497,001+5,736,127+42.504. Slide FunSpace23,432,250+1,705,579+7.285. Friends Exposed18,280,121+1,153,129+6.316. Marketplace13,274,027+1,057,287+7.977. Friend Quizzes – Dating!1,001,005+953,245+95.238. How Fast Are You?! PROVE IT1,915,222+833,647+43.539. Friends Emotions [Emociones de...
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